Site migrations and major search updates are the highest-risk events in organic search. A replatform, redesign, domain change, or core algorithm update can erase years of compounded authority in a single deployment.
We treat migrations as controlled engineering events and approach recovery as root-cause diagnosis, protecting the revenue your organic channel already produces and rebuilding visibility when it has been lost.
Preserve organic sessions and revenue through replatforming, redesigns, and domain changes.
Rebuild visibility lost to failed migrations or algorithm updates.
Reduce the probability of traffic loss before, during, and after deployment.
Protect existing link equity and entity signals across changing URLs.
Isolate the actual driver of a decline instead of reacting to symptoms.
Map every migration decision to commercial exposure, not rankings alone.
Migrations fail when they are managed as development projects with search added at the end. Most post-migration traffic loss is avoidable: it comes from broken redirect logic, dropped metadata, altered URL structures, or new templates that strip the semantic signals search engines rely on.
Recovery fails for a different reason. Teams react to the visible symptoms instead of identifying the real cause. The decline may be technical, algorithmic, or content-driven, and each of these requires a different recovery path.
Record rankings, organic traffic, and indexed URLs before any change is made.
Map every legacy URL to its closest live equivalent to carry equity forward.
Verify crawlability, rendering, and structured data on staging before launch.
Track indexation, server errors, and traffic in real time during deployment.
Separate algorithmic impact, technical faults, and content gaps as distinct causes.
Sequence fixes by their probable effect on lost visibility and revenue.
Identify critical errors, restore broken redirects, and stop further loss.
Re-index priority URLs and restore early rankings on core terms.
Visibility returns toward or above the pre-event baseline as authority recompounds.
A pre-launch evaluation of where organic traffic is most exposed.
A URL-level redirect plan that preserves link equity and crawl paths.
A pre-deployment check of crawlability, rendering, and structured data.
A root-cause analysis separating algorithmic, technical, and content drivers.
A prioritized action plan sequenced by commercial impact.
A live view of indexation, rankings, and traffic measured against baseline.
Whether you're planning a migration or recovering from a decline, every delay increases the cost of recovery. Work with a partner that protects your organic visibility, traffic, and revenue through change.
Book an SEO Migration & Recovery ConsultationBefore design and development begin. Most traffic loss is decided by choices made early, including URL structure, template architecture, and redirect logic. Involving search expertise only at launch limits the work to damage control rather than prevention.